The four pillars of content marketing

It’s a continuous process…

… but it’s more complicated. It’s not flat!

There are many buckets in each pillar!

It starts with great content. Whether you buy it, curate it or author it yourself.

creation

creation

Marketplace

Ideation

Curation

Workflow

Even the best content needs a remarkable experience to reach its full potential.

experience

experience

Management

Engagement

Lead Generation

Sales Enablement

That experience needs an audience - whether organically discovered, or accessed via promotion.

distribution

distribution

Social

Organic

Email

Paid

If you’re planning to grow, you’ll want to know what’s working and why.

insights

insights

Analytics

Scoring

ROI

Reporting