It’s a continuous process…
… but it’s more complicated. It’s not flat!
There are many buckets in each pillar!
It starts with great content. Whether you buy it, curate it or author it yourself.
Even the best content needs a remarkable experience to reach its full potential.
That experience needs an audience - whether organically discovered, or accessed via promotion.
If you’re planning to grow, you’ll want to know what’s working and why.